ALPS Sector Dividend Dogs ETF SDOG

The Process Pillar is our assessment of how sensible, clearly defined, and repeatable SDOG’s performance objective and investment process is for both security selection and portfolio construction.

The People Pillar is our evaluation of the SDOG management team’s experience and ability. We find that high-quality management teams deliver superior performance relative to their benchmarks and/or peers.

The Parent Pillar is our rating of SDOG’s parent organization’s priorities and whether they’re in line with investors’ interests.