Morningstar Behavioral Science Advisory Board

Morningstar’s Behavioral Science Advisory Board brings together leading behavioral scientists and practitioners to better understand the behavioral obstacles that investors face to meeting their goals, and help investors overcome them.

John Beshears

Assistant Professor, Harvard Business School

Dr. Beshears’s primary research area is behavioral economics, focusing on understanding how the financial decisions of households and firms are influenced by the institutional environment in which choices are made.  Website >


Hal Hershfield

Assistant Professor, UCLA Anderson School of Management

Dr. Hershfield’s research focuses on judgment and decision-making and social psychology, with a particular interest in how thinking about time can strongly affect decision-making and emotional experience. Website ›

John Lynch

Professor, University of Colorado Boulder Leeds School of Business

Dr. Lynch studies the psychology of consumer decision-making, with a focus on financial decision-making. E.g.: the causes and consequences of financial literacy and education, and consumer planning for coping with financial constraints. Website ›

Katherine Milkman

Associate Professor, University of Pennsylvania Wharton School

Dr. Milkman’s research employs big data to document ways individuals systematically deviate from optimal choices. Her work has focused on factors that produce self-control failures and how to reduce the incidence of such failures. Website ›

Terrance Odean

Professor, University of California Berkeley, Haas School of Business

Dr. Odean is widely recognized as one of the foremost authorities on the application of Behavioral Finance to investing. Website>

Antoinette Schoar

Professor, MIT Sloan School of Management

Dr. Schoar’s research interests span from household finance and intermediation in retail financial markets to entrepreneurial finance. She is also a cofounder of ideas42: a research lab on behavioral social science. Website>

Abigail Sussman

Assistant Professor, University of Chicago, Booth School of Business

Dr. Sussman’s central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, and borrowing. She also explores how the same biases extend beyond financial domains to choices in other areas. Website>

Jonathan Zinman

Professor, Dartmouth College Department of Economics

Dr. Zinman’s focuses on household finance and behavioral economics. He applies his research with policymakers and practitioners around the globe, and works directly with financial service providers from startups to large corporations. Website ›