Company Reports

We will discontinue analyst coverage of Taboola on or about Sept. 25.

Taboola’s core product is a performance-based advertising widget that monetizes inventory by placing native ads on webpages and in partner applications. Native advertisements are ads designed to match the format of the surrounding content, and they often feature “As Seen On The Web” banners. Taboola's revenue is a function of engagement on the open web, cost-per-thousand impressions (CPMs), and negotiated take rates with Publishers.

Taboola delivered a soft second quarter, and shares are down roughly 25% after missing management’s revenue and gross profit guidance because of Google's Explore More change. However, stronger contribution margins did drive a respectable gross profit excluding traffic acquisition costs.

Taboola’s first-quarter earnings exceeded management’s revenue and ex-TAC gross profit forecasts by 3% and 4%, respectively, and the firm raised 2026 guidance. Realize, the new optimization engine, is gaining traction, but adjusted EBITDA fell 26%, and net income was boosted by a legal settlement.

Taboola’s fourth-quarter earnings exceeded management’s expectations for gross profit excluding traffic acquisition costs but fell short on revenue. Management is enthusiastic about Realize, the new performance advertising engine, but we have seen minimal growth.

Taboola’s primary product is a performance-based advertising widget that monetizes inventory by placing native ads on webpages and in partner applications. Native advertisements are ads designed to match the format of the surrounding content, and they often feature “As Seen On The Web” banners. Taboola's revenue is a function of engagement on the open web, cost-per-thousand impressions (CPMs), and negotiated take rates with Publishers.

Taboola’s primary product is a performance-based advertising widget that monetizes inventory by placing native ads on webpages and in partner applications. Native advertisements are ads designed to match the format of the surrounding content, and they often feature “As Seen On The Web” banners.

We are initiating coverage of Taboola, an open internet performance ad network. It monetizes native ad inventory across the open web and some applications that deploy “As Seen on the Web” banners. It competes with the largest advertising networks, such as Google and Amazon.