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Company Report

High revenue concentration in Bread’s retail credit card business means the bank faces the persistent risk of losing major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread, as the firm lacks a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

High revenue concentration in Bread’s retail credit card business means the bank faces the persistent risk of losing major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

High revenue concentration in Bread’s retail credit card business means the bank faces the persistent risk of losing major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

High revenue concentration in Bread’s retail credit card business means the bank faces the persistent risk of losing major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

High revenue concentration in Bread’s retail credit card business means the bank faces the persistent risk of losing major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Stock Analyst Note

Bread reported decent fourth-quarter 2025 earnings with diluted earnings per share coming in at $1.16, up from a depressed $0.16 the previous year. That said, these results translate into a return on tangible equity of 8%, well below the firm's historical average.
Company Report

After the sale of Epsilon in 2019 and spinoff of LoyaltyOne in 2021, Bread Financial is solely a consumer credit company; its private-label credit card and buy now/pay later businesses are its only two product lines. However, Bread’s retail credit card business is under pressure as it continues to lose major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

After the sale of Epsilon in 2019 and spinoff of LoyaltyOne in 2021, Bread Financial is solely a consumer credit company; its private-label credit card and buy now/pay later businesses are its only two product lines. However, Bread’s retail credit card business is under pressure as it continues to lose major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

After the sale of Epsilon in 2019 and spinoff of LoyaltyOne in 2021, Bread Financial is solely a consumer credit company; its private-label credit card and buy now/pay later businesses are its only two product lines. However, Bread’s retail credit card business is under pressure as it continues to lose major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Company Report

After the sale of Epsilon in 2019 and spinoff of LoyaltyOne in 2021, Bread Financial is solely a consumer credit company; its private-label credit card and buy now/pay later businesses are its only two product lines. However, Bread’s retail credit card business is under pressure as it continues to lose major partners, with Wayfair and Meijer going to Citi in 2020 and BJ's Wholesale Club to Capital One in 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.
Stock Analyst Note

No-moat-rated Bread Financial reported third-quarter results that were in line with our expectations once adjusted for one-time expenses. Net revenue decreased 5% to $983 million. GAAP diluted earnings per share decreased to $0.05 from $3.42 last year, but that includes a $91 million expense from the repurchase of convertible debt; adjusted earnings per share came in at $1.83. As we incorporate these results, we do not plan to materially alter our $48 fair value estimate. We see the shares as roughly fairly valued.
Stock Analyst Note

Net charge-offs for the credit card issuers have risen significantly so far in 2024, continuing an ongoing trend from 2023. Questions about credit conditions have become a repeated feature of conversations with management teams, and many have focused on the topic as a lens into the financial health of the United States consumer.
Company Report

After the sale of Epsilon in 2019 and spinoff of LoyaltyOne in 2021, Bread Financial is now solely a consumer credit company, with its private-label credit cards and buy now/pay later businesses its only two product lines. However, Bread’s retail credit card business is under pressure as it continues to lose major partners, losing Wayfair and Meijer to Citi in 2020 and BJ's Wholesale Club to Capital One at the start of 2022. We see retail partner loss as an ongoing threat to Bread as the firm does not have a competitive advantage that would give it an edge in retaining partnerships during contract renewal negotiations.

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