adidas AG

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Adidas: Preliminary Results Provide Confidence in Durable Turnaround; Shares Attractive

David Swartz

Oct 20, 2026

Adidas released preliminary third-quarter results of EUR 7.252 billion in sales (up 9%), a 54.3% gross margin (up 250 basis points), and EUR 1.008 billion in operating profit (13.9% margin, up 280 basis points). Profitability was boosted by approximately EUR 200 million in tariff refunds.

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adidas AG

Adidas: Preliminary Results Provide Confidence in Durable Turnaround; Shares Attractive

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