Improving Macro Outlook and Strong Competitive Position Bolster Sunbelt Rentals

Sunbelt Rentals has built a solid number-two market position (11% share) in the North American equipment rental market since its founding in 1984. The firm achieved this through acquisitions and greenfield expansion in a fragmented industry growing at a mid-single-digit rate. Strategically, industry leaders realize that economies of scale and scope are the primary way to differentiate their offerings and generate better returns, which is why building a denser network of “stores” is the preferred approach. This is why market leaders, including Sunbelt, have outgrown peers.