Pop Mart International Group Ltd Ordinary Shares

09992: XHKG (HKG)

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Pop Mart Should Maintain Healthy Revenue Growth As Overseas Penetration Deepens

Jeff Zhang

Aug 21, 2026

Business Strategy and Outlook

Pop Mart has maintained its sales leadership in the global pop toy market over the past couple of years, thanks to the successful commercialization of toy products based on intellectual properties. The firm sources IPs from self-incubation, acquisitions, and licensing agreements with third-party IP owners. Despite heavy competition in the pop toy sector, Pop Mart has gained significant popularity with IPs such as The Monsters, Twinkle Twinkle and Crybaby, which are well received by global fans.

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Pop Mart International Group Ltd Ordinary Shares

Pop Mart Should Maintain Healthy Revenue Growth As Overseas Penetration Deepens

Business Strategy and Outlook

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