WPP PLC

WPP: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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WPP Earnings: New-Business Momentum Improves, but Turnaround Economics Remain Unproved

Mark Giarelli , Robert Leary

Aug 6, 2026

WPP delivered better than expected first-half results, with like-for-like net sales down 4.7%, ahead of management’s guidance, while cost cuts lifted headline operating margin to 8.4%. Stronger net new business wins improve the setup for 2027, but underlying revenue trends remain weak.

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WPP PLC

WPP Earnings: New-Business Momentum Improves, but Turnaround Economics Remain Unproved

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