Hugo Boss AG

BOSS: XETR (DEU)

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Hugo Boss Earnings: Sales Decline As Expected, Gross Margin Strong; Shares Undervalued

Jelena Sokolova

Aug 4, 2026

Hugo Boss reported a sales decline in the second quarter and the first half of the year, at 9% (6% in the first quarter), which is in line with management's guidance for a mid- to high-single-digit drop. Gross margins improved by 200 basis points, limiting the profit drop.

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Hugo Boss AG

Hugo Boss Earnings: Sales Decline As Expected, Gross Margin Strong; Shares Undervalued

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