Hugo Boss AG

BOSS: XETR (DEU)

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Hugo Boss: Sales Decline in Line With Management's Guidance; Shares Cheap

Jelena Sokolova

May 5, 2026

Hugo Boss reported a 6% decline in constant-currency revenue for the first quarter (confirming the 2026 outlook for a mid- to high-single-digit revenue decline). Gross margin improved by 110 basis points, but operating margin was hit by fixed cost deleverage.

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Hugo Boss AG

Hugo Boss: Sales Decline in Line With Management's Guidance; Shares Cheap

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