Procter & Gamble Co

PG: XNYS (USA)

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Procter & Gamble Earnings: Wisely Leaning on Brand Spending to Turn the Tide on Its Sales Trajectory

Erin Lash

Jul 29, 2026

Organic sales were flat in Procter & Gamble's fiscal fourth quarter, a marked slowdown from the 3% growth it posted in the fiscal third quarter. Adjusted operating margins slipped 130 basis points to 19.5% due to stepped-up brand investments.

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Procter & Gamble Co

Procter & Gamble Earnings: Wisely Leaning on Brand Spending to Turn the Tide on Its Sales Trajectory

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