Kweichow Moutai Co Ltd Class A

600519: XSHG (CHN)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Kweichow Moutai: Price Hike Reinforces Market-Oriented Reform; Long-Term Value Remains Compelling

Jennifer Song

Jul 20, 2026

Kweichow Moutai raised the ex-factory price of its flagship 53-degree Feitian Moutai to CNY 1,369 from CNY 1,269 per 500-milliliter bottle, or by 7.9%, and increased the retail price on its self-promoted iMoutai app to CNY 1,639 from CNY 1,539, or by 6.5%, effective July 18, 2026.

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Kweichow Moutai Co Ltd Class A

Kweichow Moutai: Price Hike Reinforces Market-Oriented Reform; Long-Term Value Remains Compelling

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