Super Retail Group Ltd

SUL: XASX (AUS)

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Super Retail to Increase Sales, but Competition to Hinder Margin Expansion

Johannes Faul , Leo Wang

Jun 12, 2026

Business Strategy and Outlook

Super Retail Group operates in Australia and New Zealand, selling automotive parts and accessories, sporting goods, and outdoor leisure equipment. The group is the market leader in all three segments in Australia, with about 20%-30% share in auto parts, camping equipment, and sporting goods retailing. However, we believe formidable competition will constrain operating margins as the firm competes on price to maintain market share.

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Super Retail Group Ltd

Super Retail to Increase Sales, but Competition to Hinder Margin Expansion

Business Strategy and Outlook

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