Ford Motor Co
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| CTv | LOCK|Dm | LOCK|?xm>Gc@ |
Ford Holds Excellent Liquidity to Fund EV and Energy Storage Investments
Business Strategy and Outlook
Ford is turning itself around by focusing on light-truck models in the United States, which we think is the right move, since light trucks are over 80% of US industry new light-vehicle sales. Ford's challenge is to increase share profitably while elevating Lincoln into a global luxury brand, scaling electric vehicles, and containing costs such as excessive warranty spending, which it had some success with in 2025 via $1.5 billion in cost cuts excluding tariffs. The mostly no-moat nature of the auto industry makes these tasks very difficult, and we see headwinds from areas such as restructuring and commodities while investments in electrification take years to pay off.
