Harley-Davidson Inc

HOG: XNYS (USA)

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Harley-Davidson Earnings: "Back to the Bricks" Strategy Focuses on Profit Growth at Motor Company

Jaime M Katz

May 5, 2026

Harley reported that first-quarter shipments fell 3% and motor company sales were down 2%, driving EPS of $0.22. The firm reiterated its prior 2026 outlook (shipments up 5% and enterprise operating income loss of $10 million-$65 million) and launched its "Back to the Bricks" growth strategy.

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Harley-Davidson Inc

Harley-Davidson Earnings: "Back to the Bricks" Strategy Focuses on Profit Growth at Motor Company

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