Apple Inc

AAPL: XNAS (USA)
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Apple’s Software, Semiconductor, and Hardware Ecosystem Remains Dominant, and Earns a Wide Moat

Business Strategy and Outlook

We believe Apple holds a dominant position at the forefront of the consumer electronics industry, focusing on a premium ecosystem of tightly integrated hardware, software, and services. We see the flagship iPhone as the linchpin of this ecosystem, from which Apple derives pricing power, switching costs, and a network effect. In our view, every other Apple device and service sees its greatest value from further locking in customers to this walled garden. This approach earns the firm a wide economic moat rating.

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