WPP PLC

WPP: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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WPP Earnings: Still Early in Turnaround Strategy, but Data Disadvantages Can Drag; FVE Decrease

Mark Giarelli

Apr 28, 2026

WPP’s first-quarter results met management’s expectations, with a 6.7% decline in revenue. The firm reiterated guidance for mid- to high-single-digit declines in the first half of 2026, with an improving trajectory in the second half and an operating margin of 12%-13%, below the peer average of 17%.

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WPP PLC

WPP Earnings: Still Early in Turnaround Strategy, but Data Disadvantages Can Drag; FVE Decrease

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