Starbucks Corp

SBUX: XNAS (USA)

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Starbucks Earnings: Brand Investment Spurs Traffic Lift Amid Steep Competition; Shares Overvalued

Ari Felhandler

Jan 28, 2026

Starbucks brewed up 4% global comparable sales growth, including 4% in the US, driven by 3% higher traffic and a 1% mix benefit, marking the first positive domestic print in seven quarters. Labor investments and input inflation pushed adjusted operating margin down 180 basis points to 10.1%.

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Starbucks Corp

Starbucks Earnings: Brand Investment Spurs Traffic Lift Amid Steep Competition; Shares Overvalued

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