Super Retail Group Ltd

SUL: XASX (AUS)

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Super Retail Group: Profit Margins Softening, but We Raise Our Fair Value on Lower Discount Rate

Johannes Faul

Jan 12, 2026

Super Retail expects lower year-on-year profit in the first half of fiscal 2026, despite sales growth of 4%. At its guidance midpoint, underlying pretax profit of AUD 174 million is down 7%. Heavy discounting is dragging gross profit margins at sporting goods retailer Rebel. Shares fell 5%.

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Super Retail Group Ltd

Super Retail Group: Profit Margins Softening, but We Raise Our Fair Value on Lower Discount Rate

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