Kering SA

KER: XPAR (FRA)

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Kering: Sale of Beauty Business to L'Oreal Strengthens Balance Sheet; Shares Still Attractive

Jelena Sokolova

Oct 20, 2025

Kering said it will sell the House of Creed high-end fragrance firm (acquired in 2023 for EUR 3.5 billion) for EUR 4 billion to L'Oréal, and sign 50-year licenses for Gucci (after the Coty license expires), Balenciaga, and Bottega Veneta (L'Oréal already has a beauty license for Yves Saint Laurent).

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Kering SA

Kering: Sale of Beauty Business to L'Oreal Strengthens Balance Sheet; Shares Still Attractive

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