Harley-Davidson Inc

HOG: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Harley-Davidson: After Extensive Search, New CEO With Solid Consumer Experience Set to Take Over

Jaime M Katz

Aug 4, 2025

Harley's board of directors named Artie Starrs as president and CEO, starting Oct. 1. A succession was expected, as current CEO Jochen Zeitz conveyed his intent to retire at the end of 2024.

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To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.

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Harley-Davidson Inc

Harley-Davidson: After Extensive Search, New CEO With Solid Consumer Experience Set to Take Over

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