Hugo Boss AG

BOSS: XETR (DEU)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
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Hugo Boss Earnings: Performance in Line With Expectations, but 2025 Starts Slowly; Shares Cheap

Jelena Sokolova

Mar 13, 2025

We are maintaining our fair value estimate for no-moat Hugo Boss as the company reported 2024 revenue and profits in line with our estimates. Shares remain undervalued, trading in 5-star territory.

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Hugo Boss AG

Hugo Boss Earnings: Performance in Line With Expectations, but 2025 Starts Slowly; Shares Cheap

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