The Interpublic Group of Companies Inc
IPG: XNYS (USA)
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| $82.00 | Kdncdzc | Gzrbyqwvt |
Interpublic Has the Scale and Expertise to Maintain Its Position in the Ad Industry
/s3.amazonaws.com/arc-authors/morningstar/12c6871b-2322-44d8-bd98-0437fa1a0a07.jpg)
Business Strategy and Outlook
Interpublic Group is one of the global Big Five advertising holding companies along with Dentsu, Omnicom, Publicis, and WPP. The firm has maintained its market position as it continues to make acquisitions and increases its focus on faster-growing emerging markets and the overall digital ad market. Cost controls have produced consistent operating margin expansion over the past five years, which we expect to continue.