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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation

Pressure From Account Losses and Creativity Weakness Likely to Ease in Late 2024 for WPP

Business Strategy and Outlook

WPP is the largest player in the advertising space, operating in more than 110 countries. We expect the firm to maintain its market-leading position as it generates competitive organic growth, continues to make acquisitions, and increases focus on the faster-growing emerging and overall digital ad markets.

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