Store Openings Remain Highly Lucrative for Lovisa

Lovisa retails fast fashion jewelry with targeted a customer base of fashion-conscious 25- to 45-year-olds. Its supply chain is vertically integrated, and Lovisa develops, sources and merchandizes its own products. In fast fashion, speed to market is of the essence. From design to hitting the stores, its takes Lovisa up to 10 weeks and on average, over 100 new product lines arrive in stores weekly. Inventories are monitored daily, and in-demand products can be resupplied within six weeks. From its regional warehouses, most product is distributed by airfreight to reach end markets quickly.