Autohome Inc ADR

ATHM: XNYS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$73.60	Zmyf	Xjkdqfdn

China’s Leading Online Automobile Platform in Search for the Next Growth Driver

Vincent Sun

Feb 7, 2024

Business Strategy and Outlook

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 68.2 million in December 2023, demonstrating its leadership among automotive platforms.

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