Company Reports

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.8 million in December 2025, demonstrating its leadership among automotive platforms.

Autohome's second-quarter revenue declined 32% year over year, driven by weakness in its lead generation and data products businesses. A higher contribution from the advertising segment improved gross margin by 580 basis points. Nevertheless, net profit fell 38% from a year ago.

Autohome’s first-quarter revenue slumped 28% year on year with declines in media service, lead generation, and data products. Weak advertising revenue and offline retail expansion led to a 280-basis-point decline in gross margin.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.8 million in December 2025, demonstrating its leadership among automotive platforms.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.8 million in December 2025, demonstrating its leadership among automotive platforms.

Autohome’s fourth-quarter revenue and net profit declined 18% and 26%, respectively, year on year. The decline in media service, lead generation, and data products more than offset the expansion in offline retail sales.

Autohome reported muted third-quarter year-on-year revenue growth, with expansion in offline retail sales offsetting declines in media services and lead generation.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.5 million in December 2024, demonstrating its leadership among automotive platforms.

Autohome’s second quarter saw declining advertising revenue, offline store expansion, and rising content investment that led to a 10-percentage-point drop in gross margin and a 22% slump in the quarter’s net profit from last year.

Autohome’s first-quarter revenue and net profit came in below our expectations. Weak advertising revenue, rising content investment, and offline expansion led to 300 basis points decline in gross margin and a 10% drop in net profit compared with the previous year.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.5 million in December 2024, demonstrating its leadership among automotive platforms.

Rising content investment and offline expansion led to a 480-basis-point decline in Autohome's December-quarter gross margin and, correspondingly, a 30% year-on-year drop in net profit. The Haier group is now the major shareholder following the completion of the purchase of a 41.9% stake.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 77.5 million in December 2024, demonstrating its leadership among automotive platforms.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 72.9 million in September 2024, demonstrating its leadership among automotive platforms.

Autohome’s third-quarter revenue and net profit both came in weaker than our expectations. Rising content investment and offline expansion led to a 25% drop in the quarter’s net profit from last year. The company declared a cash dividend of USD1.15 per ADS.

Following largely in-line results, we maintain our 2024-26 revenue and net profit estimates for Autohome. We continue to expect that the intense price competition among automakers will lead to a weaker appetite for advertising spending. In addition, rising content costs, as well as user acquisition and marketing expenses, will depress profitability and bottom-line growth.

Autohome reported in-line first-quarter revenue, but net profit came in slightly below our expectations. Revenue increased 5% year over year, with faster growth in data products offsetting the revenue decline in the media services segment. User traffic, as measured by mobile daily active users, rose slightly by 2% from the last quarter to 69 million. Increased traffic acquisition efforts during the period led to 23% growth in selling and marketing expenses from last year.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 69.4 million in March 2024, demonstrating its leadership among automotive platforms.

Autohome reported in-line December quarter revenue, but profit was missed. Revenue increased 1% year on year with faster growth in data products offsetting revenue decline in the media service segment. Gross margin was stable year over year but remained under pressure due to rising content costs as Autohome built out its content ecosystem. User traffic, as measured by mobile daily active users, grew 25% from last year to 68 million. Increased traffic acquisition efforts during the period led to an 8.5% growth in marketing expenses from last year. As a result, net profit came in under our expectations.

Autohome is China’s largest automobile online media platform in terms of user traffic. The firm started providing media services in 2008 with a focus on new car content and building an active online forum to gain user traffic. According to QuestMobile, its mobile daily active users, or DAUs, reached 68.2 million in December 2023, demonstrating its leadership among automotive platforms.