McDonald's Corp
MCD: XNYS (USA)
| Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
|---|---|---|---|
| $939.00 | Npzm | Dhhzndjb |
McDonald's Poised for Growth Inflection as Unit Development and Operational Initiatives Take Effect
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Business Strategy and Outlook
McDonald's' strategy, as laid out at its most recent investor day in December 2023, emphasizes its competitive strengths through an "MCD" framework: relevant marketing, core menu development, and the four Ds: digital, drive-thru, delivery, and development. The firm's approach strikes us as cogent, and appears to be meeting the evolving needs of today's restaurant consumer.