Persimmon Likely to Benefit From Declining Mortgage Interest Rates as U.K. Inflation Cools

Persimmon is the U.K.’s second largest homebuilder, in terms of both revenue and dwelling completions, operating under a speculative build model that is vertically integrated through the land development, construction, and sales and marketing segments of the value chain. Playing predominantly in the lower-priced segment of the newbuild market, about 50% of Persimmon’s private market sales are to first-homebuyers. Persimmon also has limited exposure to the premium end of the newbuild market via its Charles Church brand that markets higher-priced housing in more premium locations that are built to a higher specification standard.