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Casio Computer Co Ltd

6952: XTKS (JPN)
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Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
JPY 9,364.00TbxrbVkxxpvlyf

Recovery of China Watch Sales and Turnaround of Weak Businesses Needed

Business Strategy and Outlook

Casio Computer is a consumer electronic company that is focused on differentiating itself by selling niche devices at an affordable price. Casio established its identity by launching Casio Mini, known as the first personal calculator, in 1972; it replicated this success in 1995 with QV-10, the world’s first digital camera with an LCD display, and in 2002 with EX-S1, the first digital camera to achieve business-card size. Casio is also known for producing tough and functional wristwatches under the G-Shock brand name, which arrived in 1983.

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