WPP PLC

WPP: XLON (GBR)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	GBX 415.00	Tvwrwn	Fwhxllsv

WPP Continues to Lag Competition on the Execution Front

Ali Mogharabi

Oct 26, 2023

Business Strategy and Outlook

WPP is the largest player in the advertising space, operating in more than 110 countries. We expect the firm to maintain its market-leading position as it generates competitive organic growth, continues to make acquisitions, and increases focus on the faster-growing emerging and overall digital ad markets.

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