Li Ning Co Ltd

02331: XHKG (HKG)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	HKD 56.80	Vkwbjd	Dqvxgtdhy

Li Ning’s Single-Brand Strategy at Risk of Market Share Loss in a Polarizing China

Ivan Su

Oct 26, 2023

Business Strategy and Outlook

Product enhancements, unique brand propositions, and balanced distribution strategies remain vital to Li Ning's future success. We expect Li Ning to maintain shares in the Chinese sportswear market as it continues to execute on these three key areas.

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