Skip to Content

Chipotle Mexican Grill Inc

CMG: XMEX (MEX)
View Stock Summary
Morningstar Rating for Stocks Fair Value Economic Moat Capital Allocation
MXN 86,292.98Xxt

Restaurant Technology's New Dawn: Astute Adoption of Tech-Led Solutions Can Drive Meaningful Returns

We believe that prudent adoption of digital ordering, restaurant software, and loyalty programs can yield meaningful benefits for the restaurateurs we cover as well as for astute investors who can identify today's digital leaders. We expect investments in technology to pave the way for food-service establishments to gain share from the grocery channel, settling just north of 55% of U.S. consumer food spending, ahead of our prior 50% estimate, as technology-driven cost savings enable restaurateurs to narrow the value gap with the cheaper grocery channel. The largest chains in our coverage are poised to disproportionately benefit from technology adoption; we forecast their share of total restaurant sales to grow by 200 basis points over the next five years, with wide-moat firms like Chipotle, Starbucks, and Domino's looking particularly well positioned. Investors looking for immediate-term opportunities should consider Domino's and narrow-moat Toast, which trade at roughly 16% and 17% discounts to our $397 and $21.50 intrinsic valuations, though we'd remain eager buyers of leaders like Chipotle and Starbucks at prices below our $1,550 and $103 fair value estimates.

Free Trial of Morningstar Investor

Get our analysts’ objective, in-depth, and continuous investment coverage of CMG so you can make buy / sell decisions free of market noise.

Start Free Trial

Sponsor Center