The Interpublic Group of Companies Inc
IPG: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$61.00 | Rdwcdg | Fgmkfxfp |
IPG Remains One of the Top Companies in Advertising
Business Strategy and Outlook
Interpublic Group is the fourth-largest player of the Big Five advertising companies (IPG, WPP, Publicis, Omnicom, and Dentsu). We expect the firm to maintain its market position after the COVID-19 pandemic as it generates competitive organic growth, continues to make acquisitions, and increases focus on faster-growing emerging markets and the overall digital ad market. The firm has demonstrated consistent operating margin expansion through cost controls during the past five years, which we expect to continue through the next few years, highlighting the success of IPG’s turnaround, which began more than 10 years ago.