The longevity of the firm's product lineup has been impressive, demonstrated by a 10-year success ratio of 72%. This means 72% of products have both survived and beaten their respective category median. A high success ratio indicates good performance and provides insight into a firm’s discipline around investment strategy and product development. The firm stands out from a cost perspective for its open-end and exchange-traded funds, demonstrating a firm-wide commitment to minimizing costs and maximizing investors' returns. On average, the firm's fees on its funds are in the second cheapest quintile of its category. Thrivent has undergone a bout of turnover in the past five years, as seen in its lower-than-average portfolio manager retention. This is a concern, as long-term stability tends to support positive results.
Thrivent earns an Above Average Parent Pillar rating because of its ability to stand out in an increasingly competitive field.