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Moira Somers: How to Give Financial Advice That People Will Actually Take

A neuropsychologist discusses why clients don't do what their financial advisors tell them to do--and how advisors can improve upon that.

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Our guest on the podcast today is Dr. Moira Somers, a clinical neuropsychologist and professor. She’s also author of the book Advice That Sticks: How to Give Financial Advice That People Will Follow, published in 2018. Dr Somers’ expertise is in brain functioning, behavior change, and mental health, topics that she often discusses in the context of financial advice. She’s a frequent public speaker and also consults with advisors on improving their client outcomes. 

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