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Investing Specialists

John Lynch: Rethinking Financial Education

A noted researcher and consumer advocate discusses why so many financial literacy efforts don't improve outcomes--and what they could do better.

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Our guest this week is Professor John Lynch, senior associate dean for faculty and research at the Leeds School of Business and University of Colorado distinguished professor. Professor Lynch's research focuses on the cognitive psychology of consumer decision making, including consumer financial decision making. Together with his Leeds School colleagues, he founded the Center for Research on Consumer Financial Decision Making to bring social science to bear on understanding how people save, invest, budget, and take on debt. He has published numerous research papers and has received many awards for his work, including the Society for Consumer Psychology's Distinguished Scientific Achievement Award. Professor Lynch received his B.A. in Economics, his M.A. in Psychology, and his Ph.D. in Psychology all from the University of Illinois at Urbana–Champaign.