A majority of American households are now investors. A new report by Jake Spiegel, It's Time to Redefine 'Investor,' helps us understand what's changed and tells us why it matters for investors and the financial services industry. The report is part of the Morningstar's Investor Success Project, which I've been writing about, and it helps us understand the fundamental question: Who invests?
Some Myths Discarded
Nearly 61% of working American households are now investors and about 53% of all American households. While there is a common stereotype of investors as older, white, upper or middle income men (for full disclosure, I’m one of them) that stereotype just isn't that useful; it doesn't bear out in practice.