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The Myth of the 'Asian American' Client

There is no one-size-fits-all financial advice for the incredibly diverse Asian American audience, so it is important to understand your clients on a case-by-case basis.

Editors Note: This column continues our series on the intersection of financial advice and different cultures, historical backgrounds, and identities. Moringstar Direct and Office clients can find more articles and research on diversity, equity, and inclusion here.

I've been following the rise of anti-Asian hate crimes in the United States over the past year. Then, in early March 2021, there was a mass shooting in Atlanta where eight people were murdered, including six East Asian women. In the coming days, I read countless tweets and articles about American history, recalling institutional sanctions, detention, and militarized violence, alongside violent crimes committed by civilian Americans, against people who look like me.