Yihai International's Supply Chain Know-How Will Support Domestic and International Expansion
In the past decade, Yihai International has successfully leveraged Haidilao, China’s largest hot pot restaurant chain, to increase its revenue and profit in the catering and retailer channels. In the retailer channel, Yihai sells its products under the Haidilao brand as Yihai is allowed to use Haidilao’s trademark permanently for free. Yihai was established by Haidilao’s founder, Zhang Yong, in 2005 to supply Haidilao with hot pot soup bases. The firm also expanded into adjacent categories including compound condiments and ready-to-eat food, which have gained popularity in recent years as consumer preferences diversify.
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