GN's Audio Business Bottomed While Hearing Segment Is on the Upward Trajectory
GN Group consists of two businesses: hearing instrumentation and audio products/premium gaming gear. While a combination of hearing aids and consumer and professional audio solutions seemingly lacks symbiosis, we believe it opens up opportunities for GN Group to leverage its R&D and make inroads in the nonmedical hearables market. The hearing aid market deregulation in the U.S., with the introduction of the over-the-counter, or OTC, category, blurs the boundaries between medical and consumer devices. Consumers’ demand is shifting toward connectivity and interoperability in the devices they wear, regardless of product nature (medical or consumer). GN Hearing, being one of the early movers into the connectivity market, could allow the company to capitalize on these trends.