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Kelli Hueler: Confronting ‘the Next Big Risk’ for Retirement

The Income Solutions founder discusses the role of annuities in retirement plans and her quest to add transparency to a historically opaque space.

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Our guest on the podcast today is Kelli Hueler. Kelli is the CEO and founder of Hueler Companies. Hueler’s Income Solutions platform has been delivering lifetime income annuity products to the institutional marketplace since 2004. In addition, Hueler developed a database of stable-value fund analytics and reporting. It sold that database to Morningstar in 2020. Kelli is nationally recognized as a thought leader on the topic of lifetime income and is actively engaged in related public policy matters. Prior to founding Hueler Companies, Kelli held the position of a financial planning professional for IDS Life and was a registered representative for Kidder Peabody & Company, where she was responsible for institutional and retail clients. She received her bachelor’s degree from St. Olaf College in 1981.



Income Solutions

Morningstar Investment Management and Hueler Income Solutions Offer Integrated Lifetime Income Service,”, Feb. 15, 2022.


What Is an Annuity?

Annuity Types

What the Future of Annuities Means for Advisors,” by John Manganaro,, Oct. 6, 2022.

Savings to Income: Creating a Paycheck for Life,” by Kelli Hueler,, Sept. 13, 2022.

RIAs, 401(k)s, and Annuities: Is This the Future?” by Kerry Pechter,, Feb. 17, 2022.

Stable Value

Trends Impacting Defined Contribution Plans and Stable Value,” by James Smith and Kelli Hueler,


David Lau: Taking High Commissions Out of Annuities,” The Long View podcast,, June 21, 2022.

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