Urban Outfitters Invites Everyone to the Party with "All Together Now: More the Merrier" Holiday Campaign
Urban Outfitters Invites Everyone to the Party with "All Together Now: More the Merrier" Holiday Campaign
PR Newswire
PHILADELPHIA, Nov. 6, 2026
Rooted in Gen Z insights, UO celebrates the season with the most coveted gifts, festive fashion, and community experiences, kicking off with a holiday celebration in partnership with DoorDash.
PHILADELPHIA, Nov. 6, 2026 /PRNewswire/ -- Urban Outfitters is inviting everyone to the party this holiday season with the launch of "All Together Now: More the Merrier," an omnichannel campaign that taps into the personal style and shared experiences that make the season special. Building on the brand's All Together Now platform, the campaign celebrates the joy of coming together and captures the excitement of the season, from getting ready and finding the perfect outfit to showing up and celebrating with friends.
At the heart of the campaign is UO's understanding of how Gen Z lives, shops, and celebrates. Insights from UO Insiders, the brand's community of more than 10,000 Gen Z shoppers, students, and influencers, reveal that 85% of Gen Z shoppers self-gift during the holidays—purchasing an average of seven to eight items for themselves. Alongside self-gifting, 78% of Gen Z prefer to shop with someone else, underscoring this generation's focus on community and togetherness.
"At Urban Outfitters, everything starts with understanding our customer," said Shea Jensen, President of Urban Outfitters. "More the Merrier brings together the products, brands, and experiences they love, with new ways to discover and make the holiday season even more memorable."
The campaign kicked off with an exclusive launch party in Los Angeles on November 5, reuniting members of UO's always-on community, including Meet Me@UO Joshua Tree attendees, All Together Now commercial cast members, and Game Day student ambassadors. Designed for connection, creativity, and community, the evening featured seasonal activations, including white elephant, customization stations, and a surprise UO Live performance by Grammy-nominated artist DESTIN CONRAD. The party was brought to life in partnership with DoorDash, building on the UO's strategy to make last-minute gifting and getting-ready essentials more accessible through on-demand delivery.
Extending the celebration beyond Los Angeles, UO brings the ultimate holiday house party to life across its digital channels and stores through doorbell-inspired creative, festive editorial imagery and specialized gift shops. Content from the campaign's editorial shoot extends the house party atmosphere across social and digital channels, with select video content featured on connected TV (CTV) platforms, including Hulu, Disney+, ESPN+ and Peacock.
The in-store and online UO Holiday Gift Shop features a curated assortment of exclusive collections and seasonal must-haves across apparel, footwear, beauty, and home. New Analog Gifting, Scent Shop, and Cozy Shop destinations bring the season's most coveted gifts to life, curated around Gen Z's evolving shopping habits and interests.
With giving at the heart of the season, UO is continuing to put community first through its three-month Giving Season initiative, running November to January. Alongside ongoing brand donations, customers can make contributions at checkout to support six of UO's longstanding nonprofit partners: Altadena Girls, Active Minds, Creatives Want Change, Glisten, Rock to the Future, and Asian Arts Initiative.
For more information, visit urbanoutfitters.com.
About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women's, men's, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
SOURCE Urban Outfitters
The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
3 Stocks to Sell and 3 Stocks to Buy for November
3 of the Best Dividend Stocks to Own
The 10 Best Companies to Invest in Now
These Overvalued Stocks Have Plenty of Room to Fall
United States