G-SHOCK TOUGHNESS GOES ANALOG: THE NEW 2500 SERIES REIMAGINES THE WATCH THAT STARTED IT ALL

G-SHOCK TOUGHNESS GOES ANALOG: THE NEW 2500 SERIES REIMAGINES THE WATCH THAT STARTED IT ALL

PR Newswire

JERSEY CITY, N.J., Oct. 22, 2026

Introducing a new analog expression of the first-ever G-SHOCK, reimagined for today with new Multi-Mission Date

JERSEY CITY, N.J., Oct. 22, 2026 /PRNewswire/ -- Casio America, Inc. unveils the 2500 series, the latest addition to the G-SHOCK family of shock-resistant watches. The GMC2500 and GAC2500 carry the spirit of the brand's founding model onto an analog dial, uniting the emotional appeal of a classic watch with practical, real-world function.

G-SHOCK made its debut in 1983 with the DW5000C, a watch built to resist gravitation shock. The 2500 series honors that tough DNA and its iconic silhouette, reshaped with softer, more rounded contours. Inspired by our natural connection to time, the face centers on Multi-Mission Date: a three-cell window at 3 o'clock that shifts between the date, mode, stopwatch minutes, and setting information. Enter the year, month, and day once, and the calendar takes care of itself. At 9 o'clock, a small seconds hand can pause to save power and restart whenever needed.

Gentle curves catch light and shadow from every angle, while signature button guards and a sculpted octagonal-round bezel frame sharply defined indexes for a sophisticated, easy-to-read finish. Select models incorporate bio-based resin components, supporting Casio's ongoing efforts to reduce its environmental footprint.

"The 2500 series reflects our clients' growing appreciation for timepieces that are purposeful, innovative, and progressive while staying true to our brand's renowned and most celebrated signature design," said Shermeen Greenmun, Vice President of Timepiece at Casio America.

The collection will be offered in three distinct executions:

• GAC-2500 – Resin models emphasizing utility and everyday versatility
• GMC-2500 – Metal-accented models offering a more premium expression
• GMC-2500D – Full metal bracelet models delivering the collection's most refined and elevated appearance

Highlighted Features

At the heart of the collection is a newly developed analog dial sporting innovative features, including:

• Magnetic hand-holding structure for enhanced shock resistance
• Disc display that supports date indication, mode indicators, and stopwatch functions
• Power-saving second-hand stop function that extends battery life up to five years
• Auto-calendar capable of adjusting through the year 2099
• 1-second stopwatch functionality
• 200M water resistance
• LED illumination

Availability

The 2500 series will be available in November at select retailers, gshock.casio.com, and the G-SHOCK Soho Store.

• Resin, GAC2500-1A, -3A, -7A, -9A ($145)
• Metal Accent, GMC2500-1A, -1A8, -9A ($280 - $300)
• Metal Bracelet, GMC2500D-1A, -1A2 ($350)

ABOUT G-SHOCK - SHOCK YOURSELF
G‑SHOCK® was born from one engineer's obsession: build a watch that survives any impact with uncompromising shock absorption. Four decades later, that concept of toughness defines every G‑SHOCK, blending advanced technology with durable case architecture and striking design motifs. Over 150 million watches have sold worldwide, and today G‑SHOCK is the most recognized name in timepiece toughness and durability. Wearing G‑SHOCK, you just might Shock Yourself. Shop gshock.com

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SOURCE Casio America, Inc.