Consensus Reinvents the Demo for the AI Era at DEMOFEST London
Consensus Reinvents the Demo for the AI Era at DEMOFEST London
PR Newswire
LONDON, Oct. 14, 2026
Following two acquisitions in under six months, Consensus unveils its product strategy and a new brand, bringing self-guided exploration for asynchronous buyers, AI-powered conversations, and live demos together in the industry's first end-to-end demo platform.
LONDON, Oct. 14, 2026 /PRNewswire/ -- Consensus, the world's most trusted Demo Platform, rated #1 in Demo Automation and a top leader in Agentic GTM Platforms on G2, today unveiled the new Consensus at DemoFest London. In the opening keynote, CEO Doug Johnson introduced the company's new product strategy: one platform that connects self-guided experiences, AI-powered conversations, live demos, and Demo Intelligence across the entire buying journey. The launch follows two acquisitions in under six months and includes a new brand.
Buying changed. The demo didn't.
For years, the demo was largely defined by a scheduled interaction between a seller and a prospective buyer. But the buying process has moved well beyond that moment. According to Gartner, B2B buyers spend only 17% of their purchase journey with potential suppliers, leaving any single vendor with just 3–6% of their time. Most prefer it that way: 67% want a rep-free experience, and 45% already use generative AI during the buying process. Gartner predicts that AI agents will intermediate 90% of B2B buying, representing more than $15 trillion in spending by 2028. Despite all of that, buyers still need sellers, though. 69% prefer to validate AI-generated insights with a sales rep.
That shift changes the role of the demo. It is no longer a single point-in-time sales interaction, but part of a broader buying experience that begins before sales enters the conversation and continues as buyers evaluate, validate, and engage with a vendor.
One connected buying experience
Consensus is redefining the demo around that reality, connecting self-guided exploration, AI-powered conversations, and live demos into a continuous experience.
A buyer might start with a self-guided product tour, ask a question through an AI-powered conversation, share an experience with a colleague, explore a video, and then move into a live demo with their own data and context already in hand. Instead of treating each interaction as a separate moment, Consensus connects them.
Every interaction becomes context for the next one.
"For years, the demo was a meeting. Now it's the entire buying experience," said Doug Johnson, CEO of Consensus. "Consensus pioneered Demo Automation, and this year we rebuilt the company to radically transform how companies demo, engage, and showcase product value to win their buyers. Buyers explore on their terms, AI keeps the conversation going when sales isn't in the room, and sellers show up to the live demo already knowing what matters. That's the new Consensus."
From a demo to an entire buying experience
The evolution of Consensus has been driven by a simple observation: buyers do not experience a product in one moment.
The implication is clear: buyers want to research, explore, ask questions, involve stakeholders, and validate solutions on their own terms, while still engaging sellers when human expertise adds value.
Consensus brings those experiences together in one platform:
- Self-guided experiences let buyers explore products on their own time and build an understanding before engaging sales.
- AI-powered conversations qualify and educate buyers on demand, at any hour and in any language. Every question and interaction captures buying intent, and qualified buyers are handed off to sellers with full context.
- AI Demo Agent runs fully autonomous demos that buyers can click through and explore themselves. It uses the same demo data as live demos, so it answers complex questions accurately and on-brand, and presales teams can cover more demos without burning out.
- Live demos give sellers personalized product experiences in the native product. The Sales Agent generates realistic, story-driven demo data inside the product and matches it to each prospect's use case. Teams stop spending time on manual prep and outdated demo environments.
- Demo Intelligence connects signals across every interaction, showing revenue teams who's in the buying group, what they care about, and when a deal is actually moving.
- Everywhere your teams work. The Consensus MCP server sends buyer signals into AI agents like Copilot, ChatGPT, Claude, Gemini, and Agentforce: what buyers watched, what they asked, and who they brought in. It also pulls context from Salesforce, HubSpot, Gong, and other systems. Sellers can ask their agent which demo to send or what to do next.
The result is not another demo format. It is a new model for how the demo works.
"We've come a long way from where Consensus started," said Doug Sechrist, Chief Marketing Officer at Consensus. "Over the past year, we've expanded our platform, brought together new capabilities, and broadened our vision for the role the demo can play in the buying process. This new brand reflects that evolution. It represents a company that has grown significantly, while staying focused on the same fundamental idea: to make buying and selling software frictionless."
A landmark year for Consensus
The new brand comes at the end of a defining year for the company. Consensus announced its acquisition of Peel in April and closed the acquisition of Saleo in June.
Today, Consensus serves 60% of the world's largest software companies, including Oracle, Atlassian, Salesforce, and SAP. The company is also rated #1 in Demo Automation, a top leader in Agentic GTM Platforms on G2, and was named one of G2's Top 5 Sales Software Platforms of 2026, alongside Salesforce, HubSpot, and Gong, out of more than 4,600 products.
The company has also expanded its executive leadership team, including the appointments of Doug Sechrist as Chief Marketing Officer, Sean Murray as Chief Revenue Officer, and Lincoln Waddell as SVP of Engineering.
The new Consensus brings that evolution together around a simple belief: Sellers win when buyers have the freedom to explore, and every interaction gives sales and marketing teams the intelligence and control to move the deal forward.
About Consensus
Consensus is the world's most trusted Demo Platform, rated #1 in Demo Automation and a top leader in Agentic GTM Platforms on G2, connecting agent-, buyer-, and seller-led demos, from interactive product tours and AI demo agents to video and live demos with real-time data injection, into one continuous experience. Every interaction creates Demo Intelligence, so revenue leaders shorten deal cycles, raise win rates, and forecast with confidence.
Learn more at goconsensus.com.
SOURCE Consensus
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