Investment Platform Vestie Launches; Making Investing Less Intimidating for Women
Investment Platform Vestie Launches; Making Investing Less Intimidating for Women
PR Newswire
DALLAS, Sept. 18, 2026
DALLAS, Sept. 18, 2026 /PRNewswire/ -- Vestie is an investing platform designed for beginner investors, specifically women, who want to start investing but don't know what to buy, when to start, or how to build a portfolio.
Vestie's philosophy is simple: You don't need to become a stock market expert to build wealth. Vestie is designed to help people start investing, automate the process, and stay invested for the long term. It's your investing bestie — making investing feel more like getting help from a knowledgeable friend and less like walking into a Wall Street trading desk.
Founder and CEO Dana Bentz created Vestie after seeing how intimidating investing can feel to people who weren't already immersed in finance. She built the product she wished existed when she first decided, "Okay, I know I should invest… Now what?" Most investment platforms were built around either active trading or traditional financial advisory experiences, and feature difficult-to-understand dashboards. Vestie is intentionally designed around simplicity, automation, and a beginner-friendly experience.
Users answer a short onboarding questionnaire regarding their investing goals, experience, and risk tolerance. They then receive a recommended diversified portfolio based on their unique answers, connect their bank account, fund their account, and can optionally set up recurring investments.
Vestie, Inc. is an investment adviser registered with the U.S. Securities and Exchange Commission*. Dana Bentz serves as the company's CEO and as an investment adviser representative of Vestie, and says, "A lot of women know they should be investing. The problem isn't convincing them that investing matters; it's making that first step feel supported and simple enough to actually take."
The company built a waitlist of roughly 500 people before public launch, demonstrating demand before the full product was available. Vestie is subscription-based rather than relying on users to constantly trade. Users can get started completely free, with access to advanced features for $14 per month or $139 per year. Vestie's ambition is to become the financial platform women rely on when they decide they want to start investing and building wealth.
Vestie is available at https://vestie.com/, where users can create an account and begin investing.
*Registration with the SEC does not imply a certain level of skill or training.
Kelsey Bentz, hey@vestie.com
SOURCE Vestie, Inc.
The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
5 Stocks to Sell for Tax-Loss Harvesting
33 Undervalued Stocks to Buy Before the Market Shifts Again
Ask the Analyst: What Is the Best Source for Low-Risk Tax-Free Income?
What’s Ahead for Stocks This Quarter—and Where to Invest
United States