Korean Scalp Care Expert Dr.FORHAIR Renews Costco Contract

Korean Scalp Care Expert Dr.FORHAIR Renews Costco Contract

PR Newswire

LOS ANGELES, May 27, 2024

Successful Korean Beauty Brand Celebrates AAPI Heritage Month With Renewed Sale of Folligen Original Shampoo

LOS ANGELES, May 27, 2024 /PRNewswire/ -- Dr.FORHAIR, a functional hair care brand with clinically-validated scalp-based solutions renewed a 1-year contract for Folligen Original Shampoo in 250 Costco branches across the U.S. Celebrating Asian American and Pacific Islander (AAPI) Heritage Month, it continues to draw the spotlight towards Korean beauty brands as a whole.

As AAPI Heritage Month celebrates the many ways that Asian Americans, Native Hawaiians, and Pacific Islanders contribute to American society, Dr.FORHAIR represents one of the Korean beauty brands leading the charge. With this renewed contract it looks to continue delivering innovative and effective scalp care solutions, protecting the health and confidence of its consumers with advanced hair care products.

"In celebration of AAPI Heritage Month, we are proud to re-launch in Costco stores across the U.S., showcasing the innovative spirit and excellence of Korean beauty brands. Our clinically proven Folligen Original Shampoo is a testament to our brand philosophy and the extensive research conducted at our scalp care center in Korea," said Phillip Kwon, Vice President at Wyatt Corp.

After a shocking sales record of 20 million units of its award-winning Folligen Original Shampoo in Korea, Dr.FORHAIR expanded to the United States, selling 18,000 units in a short 3-week period with its offline launch on October 1, 2023. Following this winning streak, the brand now looks to re-launch in 250 Costco stores in numerous states such as California, Florida, and New York as a leading K-Beauty brand this AAPI Heritage Month.

Dr.FORHAIR is a globally-lauded brand that originates from Korea, and is known for its rigorous research based in its very own scalp care center located there. Dr.FORHAIR's bestselling Folligen Original Shampoo contains its patented Folligen Complex™, which is clinically proven to prevent hair loss. The advanced hair care product lowers sebum and dead skin cells, revealing silky and voluminous hair. Along with its powerful effects, the fan favorite has also undergone the skin stability test by Global Dermatology Research Institute's Dermatest, certifying it to be free of silicon oil, sulfates, and surfactant parabens, as well as hypoallergenic and color-safe.

"As a Korean brand deeply rooted in the principles of K-Beauty, Dr.FORHAIR has always prioritized delivering exceptional product quality through a relentless focus on scalp health," says Kwon.

Dr.FORHAIR's bestselling hair loss shampoo has created major buzz in Korea and the U.S., receiving numerous awards including Allure's Editor Pick, Glow Pick Consumer Beauty Awards, and first place for shampoos at Olive Young.

The brand's most popular product, Folligen Original Shampoo, will be available most prominently in Los Angeles, as well as San Diego, San Francisco, and San Jose in Costco locations starting in June. The full list of offline launch locations can be found at https://drforhair.com/pages/2024-costco-locations. The Folligen Original Shampoo, along with its other advanced hair care products are also available at https://drforhair.com/.

About Dr.FORHAIR: Dr.FORHAIR is a functional hair care brand by Wyatt Corp with Scalp Labs providing effective solutions for various scalp types, based in New York and Seoul. Using comprehensive clinical research and industry expertise, the brand provides a variety of scalp care products that helps millions of customers worldwide.

Website: https://www.drforhair.com/

Media Contact
Ji Yoon Park, jy.park@wyattcorp.com

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SOURCE Dr.FORHAIR