Trip.com's Global 3.3 Promotion Sees Record Success in Asia and Europe
Trip.com's Global 3.3 Promotion Sees Record Success in Asia and Europe
PR Newswire
SINGAPORE, March 28, 2024
SINGAPORE , March 28, 2024 /PRNewswire/ -- Trip.com announces the success of its March 3.3. promotional campaign, following the footsteps of widely recognised e-commerce events like Black Friday and Double 11.
These double-date promotions have gained significant traction across Asia, and are in response to the shifting global e-commerce landscape and consumers' inclination to maximise savings through lower prices and promotions.
Such events offer valuable opportunities for brands to achieve multiple marketing objectives, including driving sales, increasing app downloads, and improving customer engagement and loyalty.
In particular, the highly popular Trip.com Double Date promotions are expected to expand, providing consumers with exclusive discounts and special offers that can help them save money and enjoy unique travel experiences throughout the year, including other dates such as 7.7, 9.9 and 11.11.
Increased GMV and rich mobile app downloads globally
This year's 3.3 mega sale attracted over 700 million impressions across multiple product lines, including flights, hotels, and attractions from markets spanning APAC, Europe and the US. The popularity of these days has further seen a record uplift in traffic year-over-year.
The success of Trip.com's Double Date initiative across various product categories drove total gross merchandise value up compared to the 3.3 sale period last year. Impressive growth was seen across destinations, with markets such as Japan experiencing standout results in particular.
Downloads of the Trip.com app further hit a new high during the campaign, with Trip.com trending as the number one app in the free travel app rankings on the Apple App Store and Google Play Store in Hong Kong SAR, South Korea and Singapore.
Trip.com's COO, Schubert Lou, said, "Trip.com is proud to celebrate its phenomenal success with outstanding results for our 3.3 Mega Sale.
"We are confident that our double-date promotions will continue to attract global customers who seek to travel in style and comfort with the best possible deals.
"The growing popularity of our all-in-one app is a testament to our unwavering commitment to delivering unbeatable deals on flights, hotels, and attractions to customers worldwide."
Trip.com has been successful in appealing to the global consumer market through its strategic branding initiatives and double-date promotions.
With the ever-evolving e-commerce landscape and the success of these double-date promotions, expect to see more great promotions across Trip.com in the future.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Trip.com has an extensive hotel and flight network consisting of more than 1.2 million hotels and flights from over 510 airlines covering 3,400 airports in 220 countries and regions around the globe. Trip.com's world-class 24/7 multilingual customer service, as well as additional centres in Edinburgh, Tokyo and Seoul, help to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit trip.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/tripcoms-global-3-3-promotion-sees-record-success-in-asia-and-europe-302102071.html
SOURCE Trip.com
-
What History Tells Us About the Fed’s Next Move
-
What’s Happening In the Markets This Week
-
Alphabet’s New Dividend: What Investors Need to Know
-
Going Into Earnings, Is Palantir Stock a Buy, a Sell, or Fairly Valued?
-
Going Into Earnings, Is Eli Lilly Stock a Buy, a Sell, or Fairly Valued?
-
What’s the Difference Between the CPI and PCE Indexes?
-
5 Stocks to Buy That We Still Like After They’ve Run Up
-
Markets Brief: Stocks Are Starting to Look Cheap Again
-
AbbVie Earnings: Next-Generation Immunology Drugs Help Offset Humira Biosimilar Pressure
-
Exxon Earnings: Ignore Earnings Shortfall as Long-Term Growth and Improvement on Track
-
American Airlines Earnings: We See Costs Overshadowing Market Share This Year
-
Snap Earnings: Advertising Growth and Snapchat+ Drive Monetization
-
STMicro Earnings: We Still See an Attractive Margin of Safety Despite a Poor First-Half Forecast
-
Alphabet Shares Surge on Strong Earnings, Dividend Surprise
-
Microsoft Earnings: Firm Beats Forecasts on Strong AI and Cloud Demand
-
PG&E Earnings: Near-Term Regulatory Certainty Supports Industry-Leading Earnings Growth