Cross Screen Media and Roku Expand Partnership to Enable Cross-Channel Measurement for Local Agencies
Cross Screen Media and Roku Expand Partnership to Enable Cross-Channel Measurement for Local Agencies
PR Newswire
ALEXANDRIA, Va., March 19, 2024
ALEXANDRIA, Va., March 19, 2024 /PRNewswire/ -- Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs, today announced an expanded partnership with Roku (Nasdaq: ROKU), America's No. 1 TV streaming platform. Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform. Agencies can also leverage Roku's ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV.
The expanded partnership augments the existing capability for agencies to efficiently reach their target audiences by activating campaigns on Roku's premium inventory through unique first-party data.
As political races enter their critical months, the teams from Cross Screen Media and Roku are working closely to empower agencies to efficiently reach target voters and accurately measure each ad campaign to inform future spend.
"With the continued shift in consumption habits, CTV is more critical than ever for political agencies to drive on-target incremental reach. We are thrilled to expand our partnership with Roku to include measurement for our agency customers," said Michael Beach, CEO of Cross Screen Media.
About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service for advertising agencies, built on a proprietary technology platform that enables advertisers to plan and measure advertising across Connected TV and audience-driven Linear TV at the local level. We seamlessly fit into existing workflows to help agencies scale, differentiate, and deliver high-impact campaigns for their clients.
View original content to download multimedia:https://www.prnewswire.com/news-releases/cross-screen-media-and-roku-expand-partnership-to-enable-cross-channel-measurement-for-local-agencies-302090678.html
SOURCE Cross Screen Media
-
Markets Brief: AI Leaders Excel In Earnings Season So Far
-
What History Tells Us About the Fed’s Next Move
-
What’s Happening In the Markets This Week
-
Alphabet’s New Dividend: What Investors Need to Know
-
Going Into Earnings, Is Palantir Stock a Buy, a Sell, or Fairly Valued?
-
Going Into Earnings, Is Eli Lilly Stock a Buy, a Sell, or Fairly Valued?
-
What’s the Difference Between the CPI and PCE Indexes?
-
5 Stocks to Buy That We Still Like After They’ve Run Up
-
Philips Earnings: Firm Reaches $1.1 Billion Settlement Agreement
-
AbbVie Earnings: Next-Generation Immunology Drugs Help Offset Humira Biosimilar Pressure
-
Exxon Earnings: Ignore Earnings Shortfall as Long-Term Growth and Improvement on Track
-
American Airlines Earnings: We See Costs Overshadowing Market Share This Year
-
Snap Earnings: Advertising Growth and Snapchat+ Drive Monetization
-
STMicro Earnings: We Still See an Attractive Margin of Safety Despite a Poor First-Half Forecast
-
Alphabet Shares Surge on Strong Earnings, Dividend Surprise
-
Microsoft Earnings: Firm Beats Forecasts on Strong AI and Cloud Demand