TikTokers Savannah and Cole LaBrant pull $5.4 million Nashville mansion off the market

By Kelsi Karruli

It's on the market, it's off the market days later-sparking furious speculation

Savannah LaBrant and Cole LaBrant in 2024.

Married TikTok sensations Savannah and Cole LaBrant are stirring up something of a real estate riddle with their $5.4 million family home in Tennessee, which has once again been whipped off the market, just days after users on the social media app began spouting conspiracy theories about the reasons for its relisting.

Savannah, 33, and Cole, 29, purchased the sprawling Nashville abode for $4.5 million in 2022, and it has served as their primary residence ever since-also appearing routinely in their social media content, in which they document their lives as parents to five children.

However, in 2024, they revealed that they were planning to move on to a new, custom compound, which they were in the process of building on an enormous parcel of land they had purchased. Soon after they announced this news, the property was listed for the first time.

But it remained on the market for just a matter of weeks before being taken down-and the couple continued to post content from inside the dwelling, where they live with daughter Everleigh, 13, whom Savannah shares with her late former partner, Tommy Smith, as well as Posie Rayne, 7; Zealand Cole, 5; Sunday Savannah, 3, and Beckham Blue, 1.

Then, just a few days ago, the home reappeared on the MLS, marked as a listing that was "coming soon." It appeared with the same label on the Compass website, where it was listed with the same original asking price of $5.4 million.

The home's reappearance on the market sparked several speculative videos from TikTok users, who questioned whether the listing could have been prompted by a new Tennessee law that bans influencers from profiting off videos that feature children under the age of 14.

Senate Bill 1469 also requires adult influencers to share any money earned from a video featuring a minor ages 14 to 17 by placing it in a trust account that the child can access when they are 18. The law also allows children to request the permanent deletion of a video in which they feature after they turn 18.

In one viral video about the listing, a TikTok user who goes by the name @l1vel0vel3sbi4n suggested that this new legislation may have prompted the family to consider leaving the state-despite the fact that the LaBrants had made clear their intention to move to another property in Tennessee.

"The LaBrant's family home was spotted for sale, just days after a new law was passed in Tennessee that prevents children from being exploited on social media," @l1vel0vel3sbi4n said in their video.

"Now that those laws have hit, Cole and Sav are going to be out of money because we all know that neither of them are capable of working a proper job and they have no qualifications."

However, many commenters were quick to defend the LaBrants, calling attention to the fact that they have already shared their plan to move into a larger, custom dwelling.

"They are moving into a bigger house," one person said, as another chimed in: "I thought they were building a house that's why their house is for sale."

Days after this video was shared, the property's "coming soon" listing has now been taken down-although it is not immediately clear why.

According to Savannah's TikTok, which has more than 30 million followers, the family has continued to reside in the six-bedroom abode in the months since it was taken off the market, filming multiple videos inside the property, from dancing clips to promotions for Everleigh's new skincare brand.

Everleigh has played a significant role in her mother's content for years now, ever since Savannah launched her first online endeavor: a fashion blog that regularly featured images of her daughter.

After Savannah wed Cole in 2017, the two began regularly filming content about their lives as parents to their children, documenting their at-home routines on YouTube, Instagram, and TikTok.

For the last three years, much of that content has been filmed at the family's Tennessee abode, where they moved to from California in 2023 to live a slower lifestyle.

The six-bedroom, 6.5-bathroom home was built in 2022 and sits on a private, acre-plus lot with full-yard irrigation and large trees. There is also room to build a pool.

An open layout features an entryway with two elegant staircases, while the kitchen is outfitted with a Sub-Zero fridge, Wolf gas stove, and large walk-in pantry.

There are two bedrooms on the main level, including the private primary suite.

More from Realtor.com: 265-Square-Foot 'Micro Loft' Inside America's Oldest Indoor Shopping Mall Snags a Buyer Within Days of Listing for $225K

The home features two sizable laundry rooms and playrooms, with previous listing images revealing a custom school room, complete with desks and a large chalkboard, which is likely where Savannah and Cole teach their oldest kids, who are homeschooled.

Another image revealed several large filming lights arranged in the corner, equipment that has no doubt played an integral part in the family's video posts over the last few years.

The home totals 2,950 square feet of storage and basement space and includes a three-car garage.

While the home is private, it is also walkable to Granny White Market and Radnor Lake.

More from Realtor.com: Foreclosures Jump 26% in First Quarter With Surprising Midwestern State Leading the Nation

However, it appears the new home that the family is building will have even more space for their video creation, with Cole and Savannah revealing in April 2024 that the new property will sit on a staggering 18 acres.

Sharing an image of the plot on Instagram, the couple wrote: "WOO!!! We just bought our dream 18 acre property. SO excited. Feels surreal."

They then laid out their plans for the land, explaining that they planned to build a farmhouse, guest spaces, and a barn, while also creating space for cows, horses, chickens, and goats.

While sharing what they were most looking forward to in their new home, the couple offered some insights into their more ambitious plans for the property, explaining that they hope to host marriage retreats on the property and set up a homeschool for kids in the neighborhood.

More from Realtor.com: Hoda Kotb Praises Savannah Guthrie's 'Strength' for Returning to 'Today' Show After Mom Nancy's Disappearance

Looking ahead, they revealed what is "next up" for them, writing: "Fruit trees, bridge over pond for fishing off, four wheelers, bonfires, fireflies, playing in the creek, summer pool days, mountain sunsets, grilling out, marriage retreats, neighborhood homeschool barn, worship night for our kids and their friends, slowing life down as best we can with our five kids."

Savannah and Cole have not revealed whether the property is now completed, and their most recent social media content suggests that they are still residing in their Tennessee home.

More from Realtor.com: Judge Sets Limits on Construction of Trump's $400 Million White House Ballroom

Interestingly, listing photos shared on the Compass website showed that some of the main living spaces in the home have been cleared of all furniture.

This story originally ran on Realtor.com.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

04-24-26 0501ET